Fischer,+H+2011

=Adopter Types of E-Learning Innovations in Higher Education. Empirical Findings.=

Helge Fischer, Media Center,Technical University Dresden, Germany helge.fischer@tu-dresden.de Prof. Dr. Thomas Koehler, Media Center,Technical University Dresden, Germany thomas.koehler@tu-dresden.de

The present paper introduces empirical findings of the research project “Adoption of e-learning innovations in Higher Education”. The aim of the project was the characterization of teachers as potential adopters of e-learning innovations. Therefore the needs, motivation and attitudes of teachers in Higher Education toward e-learning innovations were analyzed by an empirical study. By using multivariate analysis (cluster analysis, factor analysis) four adopter types have been identified: young professionals, experienced explorers, preservers and reward seekers. The empirical findings can be used for designing target group-specific change management strategies during introducing elearning innovations in academic teaching. The present article introduces the quintessence of the empirical study.
 * Abstract**