Adopter Types of E-Learning Innovations in Higher Education. Empirical Findings.


Helge Fischer,
Media Center,Technical University Dresden, Germany
helge.fischer@tu-dresden.de
Prof. Dr. Thomas Koehler,
Media Center,Technical University Dresden, Germany
thomas.koehler@tu-dresden.de


Abstract
The present paper introduces empirical findings of the research project “Adoption of e-learning innovations in Higher Education”. The aim of the project was the
characterization of teachers as potential adopters of e-learning innovations. Therefore the needs, motivation and attitudes of teachers in Higher Education toward e-learning
innovations were analyzed by an empirical study. By using multivariate analysis (cluster analysis, factor analysis) four adopter types have been identified: young professionals,
experienced explorers, preservers and reward seekers. The empirical findings can be used for designing target group-specific change management strategies during introducing elearning innovations in academic teaching. The present article introduces the quintessence of the empirical study.